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FishyJoe said:
If anyone has actually run a business, cutting prices permanently is never something you look forward to. It's easy to say lower your profit margins when your money is not on the line.

I guess they need to figure out if they have more to gain by lowering the price. Would Blu-ray movie sales go up? Would they go up enough to pay $100 extra per console? The world may never know. Maybe during the holidays they will release the 80gig for $599.... thats kinda a price cut... lol