HappySqurriel on 29 September 2009
| superchunk said: I wonder how Dell does this while Amazon and other large e-retailers always sell at MSRP. |
There is nothing that says that the retailers have to sell a console at MSRP, but being that they mostly buy them for just below MSRP it makes little sense to put them on sale. From my understanding, Dell is trying to build their electronics sales division and are (on occassion) selling products at a loss to act like a marketing campaign; and to draw traffic to their site when they offer "Days of Deals" or other sales. I can honestly say that does work because I bought my TV from Dell when it was (massively) marked down and (as a result) I'm always checking out their sales to see if there is anything that interests me.
