altimus on 05 November 2007
Uh, a few days ago gamesindustry.biz had a story on Sony's campaign for the 40g model which was billed as one of the biggest advertising campaigns that they have done. So, given the importance of a new hardware product versus individual titles, I would concentrate on the hardware as well for now. Anyway, Sony is also putting out a big "I do Blu" campaign to promote Blu-ray as well. The marketing is there y'all.
