I doubt ODST will shift hardware. The Halo 3 + Halo 3: ODST bundle COULD help, but I don't know. I don't think Forza Motorsport 3 (It has a long way to go before it'll catch Gran Turismo) or Left 4 Dead 2 will help much either.
Modern Warfare 2 bundle could really help shift sales, but it being multiplat will hinder this.
Now, with the PS3, FFXIII bundle in Japan will shift units significantly, since the game is exclusive there. Uncharted 2 could sell systems, but it needs heavy advertising (they could point out the awards it won). I doubt Ratchet and Clank Future: A Crack in Time will help much, but it's a bonus to Uncharted 2 along with Demon's Souls.
I think the main problem with the 360's line-up is that their exclusives are spaced too far apart in the holidays. The PS3 is lacking in November only.
Look at this month: Halo 3: ODST for 360 (the biggest 360 exclusive this year) and Ninja Gaiden Sigma 2 for PS3 (perhaps the smallest of the PS3 exclusives)
Early next month we got Demon's Souls in North America for PS3 (whose pre-orders are looking rather good), and Risen for 360 in EU (Unless it gets unexpectedly postponed like the NA release). Then, we have the biggest PS3 exclusive this year, Uncharted 2, with Ratchet and Clank following it shortly after. Then comes in Forza Motorsport 3. October really seems to be in favor of the PS3, especially when you also look at how US pre-orders of Tekken 6 are higher on PS3.
Now, November, on the other hand, is a different story. Unless I'm forgetting something, PS3 has no exclusives this month. The 360 has Left 4 Dead 2 and the Modern Warfare 2 bundle, which is going to be massive in the US. The only thing I see that could help the PS3 is the Assassin's Creed II bundle in Europe. If Sony does somehow manage to get a Modern Warfare 2 bundle before its release, then Sony is in a good position.
December is clearly in favor of the PS3 though, with the FFXIII bundle in Japan. I don't think there are any 360 exclusives in December.
Rockstar: Announce Bully 2 already and make gamers proud!
Kojima: Come out with Project S already!
