EA to enter Console Wars?

[theRepublic]

damndl0ser said:
EA has tons of exclusives and a lot of software "houses". But after a very short while these exclusives would dry up. Do you seriously think that the NFL or Fifa would actually let one gaming console put a monopoly on their franchises? There is absolutely no way they would let this happen. Because there is so much more money to be made on the other consoles.

So with that being said I still think EA could launch its own console if it wanted too. But it would cost so much money to get going they would probably have to partner up (more than likely with a big company like Apple). If the console failed then they would be toast with billions lost.

Bingo.

I heard that the current contract they have with the NFL requires EA to put the game on all viable consoles.  This means Madden could not be exclusive.