I think somebody touched on this earlier, but bias is an integral part of the human condition. Bias is absolutely neccessary to human survival, as in "I prefer bread without mold to moldy bread", if our ancestors hadn't had a bias against moldy bread, we might not be here right now. So to say that somehow video game reviewers shouldn't have bias is rediculous. But I don't think there is as much bias affecting game reviews as a lot of people want to think. And besides, don't we want there to be a range of opinions from reviewers? Don't you want to have a reviewer that generally agrees with you so you can go to that reviewer to find out what a game you're thinking of buying will fit your taste? If all reviewers had the same opinions, reviewed the game exactly the same, what would we really learn? I say that when the reviewers bias clearly shows through, we are learning something very important about that game. If something about the game is either so good or so bad that the reviewer cannot stop from mentioning it in a biased light, we can assume that it is a very important part of the experience (or that it might be). And then based on how this reviewer matches up to your tastes, you can get a clear view of how YOU might feel playing the game. You could look at bias as both an important and NECESSARY part of reviewing. I need to stop typing now.
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