Heavy Rain...Heavy sales flop?

[Reasonable]

Funny, why do so many people see this as a casual title? From what I've seen and read this is going to be a very adult, mature attempt at a narrative with depth - what casual gamer is that going to appeal to?

I know it's not going to come across as some hardcore shooter, but it seems way off base for casual either.

In fact, that's in a sense the big risk (or one of the main ones anyway) for the title: it's not going to fit easily into the genre categoraztion that most titles do.