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the_bloodwalker said:

When you guys say "make better games" you need to first think about what makes a game "better". All gamers have different tastes and each regions have some gaming genres that dominate the most. In The west, Action and Sports dominate, while on the East, story driven games with deep character development are more popular.

If we are talking about sales outside of Japan, then you don't need to think that much. So in this case:

make better games = make them less japanese. Cut the anime-crap and ridiculous storylines. Make them less annoying. Quite simple. :O