I think Mario can still move hardware because Nintendo is continuously doing something new or revitalizing something old. For instance, NSMB will move hardware I think because it's like a 'brand new throwback'. Mario Party plays completely different from Mario. Paper Mario is a completely new kind of game. Mario Galaxy 2 is the only one I wouldn't expect to move hardware, as good as I expect the game to be (and I think it'll be great). It's fanbase already jumped in with Mario Galaxy, and Mario Galaxy's fanbase started with Mario 64. And then there is the beast that is Mario Kart.
Nintendo doesn't keep Mario as a sidescrolling platformer. They're constantly changing what Mario is defined as, and as such even if it's a completely radical game idea, people notice because it's Mario.
Halo is Halo. Whether they call it ODST, 3, 4, Reach..they're all going to play basically the same because they're all the same idea. They're all FPS (I think anyway, not sure on Reach?) The only Halo that went outside the box was Halo Wars, and RTS isn't going to move consoles ever. Unless we see Halo Kart or Master Chief Party 8 or something outside the realm of what Halo is known as, it won't move consoles because the people that like Halo for what it is already own 360's. When Halo expands to a broader audience, it may move hardware.
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