Also....here is this from the same article:
"
The Marvell 88DE3010 parts are sampling now. Pricing is available to customers upon request. A comprehensive evaluation platform that includes a BD2.0 Blu-ray software stack and rich networked media applications and complete reference designs for fast-time-to-market are available to customers. "
So, the chips are coming out for sampling purposes....full scale shipments should come by mid 2010....and we should see some cheaper players by 3rd quarter 2010. Heh, sorry that I forgot to mention the part where it wiill be a year or so before the consumer can take advantage of this.







