High Voltage is 'pleased' with The Conduit sales

[Ail]

HappySqurriel said:

Ail said:
I still don't get how Sega could have made any money on this game with the TV advertising campaign it got...

A television marketing campaign is one of the most difficult things to estimate the budget of because of how wide of a spread there is between the cost of a high end and low end in the cost of a commercial. To get an ad on a small cable network in the middle of the day while they’re running a re-run can (often) be only a couple of thousand dollars, while getting an ad on a big major network during primetime can be hundreds of thousands (and potentially millions) of dollars.

While I don't really know all of the spots that Sega paid for, from what I saw it seemed like Sega paid for a lot of spots at cheaper times rather than paying for more expensive commercials. I could be wrong but I suspect that, while the campaign was probably not "Cheap", Sega’s marketing campaign was probably fairly modest.

Granted I don't think the adds were on major networks ( well I don't watch them outside of the football season so I can't tell anyway).

But from what I saw they were at a decent hour of the day ( I saw a lot of Conduit adds on SciFi and Spike around prime time ( 6-9 PM mountain time) I think I saw them on TNT around the same time but I don't really remember.( which would be a more expensive add market than SciFi or Spike).

I did see a lot of them and I don't watch a lot of TV.

I still would think a campaign like this would cost around 1-2 million$ (between the add agency costs, the multiple airings and so on..).

By comparison I would estimate the current Sony PS3 Slim/lower price campaign probably costs around 40 million$ or more ( they are even airing adds during Monday Night Football and those slots are not cheap at all..)