| Ail said: I still don't get how Sega could have made any money on this game with the TV advertising campaign it got... |
A television marketing campaign is one of the most difficult things to estimate the budget of because of how wide of a spread there is between the cost of a high end and low end in the cost of a commercial. To get an ad on a small cable network in the middle of the day while they’re running a re-run can (often) be only a couple of thousand dollars, while getting an ad on a big major network during primetime can be hundreds of thousands (and potentially millions) of dollars.
While I don't really know all of the spots that Sega paid for, from what I saw it seemed like Sega paid for a lot of spots at cheaper times rather than paying for more expensive commercials. I could be wrong but I suspect that, while the campaign was probably not "Cheap", Sega’s marketing campaign was probably fairly modest.
