I don't think nintendo is trying to capture the non-gamer to the exclusion of gamers. I think they are trying to capture a market composed of ALL people.
In this way they HAVE to have a broader marketing strategy, one that attracts gamers and non-gamers alike. I am not saying that a price cut is needed. I don't have the time to play market analyst for Nintendo. But if a price cut IS needed to spur hardcore sales, then they should have a price cut.
Saying that Nintendo is not competing with Sony or MS is a bit near-sighted. They are competing with them. They want gamers to buy the wii, because they want everyone to buy one. Their target markets overlap (well actually, Nintendo's target market encompases Sony's and MS's) so thy are very obviously in competition for their shared market goals.
 I am a Gauntlet Adventurer.I strive to improve my living conditions by hoarding gold, food, and sometimes keys and potions. I love adventure, fighting, and particularly winning - especially when there's a prize at stake. I occasionally get lost inside buildings and can't find the exit. I need food badly. What Video Game Character Are You? |
Mega Man 9 Challenges: 74%
| Waltz | Tango | Jitterbug | Bust a move | Headbanging |
| Bunny Hop | Mr. Trigger Happy | Double Trouble | Mr. Perfect | Invincible |
| Almost Invincible | No Coffee Break | Air Shoes | Mega Diet | Encore |
| Peacekeeper | Conservationist | Farewell To Arms | Gamer's Day | Daily Dose |
| Whomp Wiley! | Truly Addicted! | Truly Hardcore! | Conqueror | Vanquisher |
| Destroyer | World Warrior | Trusty Sidearm | Pack Rat | Valued Customer |
| Shop A Holic | Last Man Standing | Survivor | Hard Rock | Heavy Metal |
| Speed Metal | Fantastic 9 | Fully Unloaded | Blue Bomber | Eco Fighter |
| Marathon Fight | Quick Draw G | Quick Draw C | Quick Draw S | Quick Draw H |
| Quick Draw J | Quick Draw P | Quick Draw T | Quick Draw M | Quick Draw X |
