famousringo on 15 September 2009
A price cut is a incubent strategy move where you are desperately trying to undercut your competitor to try and STEAL, important word there, steal consumers from your competitor.
You have to understand that Nintendo is not trying to steal nongamers from Microsoft or Sony because, guess what, neither Microsoft or Sony have nongamers playing their systems. So in saying this I ask one question to the hardcore gamers who think a price cut is a good idea.
You have to understand that Nintendo is not trying to steal nongamers from Microsoft or Sony because, guess what, neither Microsoft or Sony have nongamers playing their systems. So in saying this I ask one question to the hardcore gamers who think a price cut is a good idea.
I just don't agree with this perspective. A $200 Wii is a more enticing prospect to a consumer regardless of whether that consumer is contemplating buying a competing product or not.
So which non-gamers are Nintendo trying to steal with a price cut? The ones who are less reluctant to buy their first console at $200 than if it was $250.
One of the cornerstones of Nintendo's strategy has been to lower barriers to entering the video game market. Complex controls are a barrier. The price tag is also a barrier. A barrier which looms large in this tense economic climate.
"The worst part about these reviews is they are [subjective]--and their scores often depend on how drunk you got the media at a Street Fighter event." — Mona Hamilton, Capcom Senior VP of Marketing
*Image indefinitely borrowed from BrainBoxLtd without his consent.
