noname2200 on 15 September 2009
He showed the audience a clip of Call of Duty: World at War, saying his friends in the movie industry all react by pointing out how unreal the mouth movement looks. The executive said game makers just haven't reached a point yet where the mouth movement and facial animation of game characters is good enough to establish a compelling emotional attachment from the player.
To remedy that, Kotick noted a realtime rendering and mouth movement technology Activision has been working on. He showed a clip of the technology, saying it could could represent nothing less than a transformation of the medium.
Wow...
