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cowbourne said:
Would you rather sell 100m consoles with a 3.5 attach rate or 60m consoles with a 7.0 attach rate? For some reason Dev's and Pub's really like that number a lot. ;)

See the Gamecube vs PS2 publishing history for a similar question.  I've also never seen Dev's and Publishers talk about attach rates.  However I have heard Dev's and pubs talking about not being happy at a systems number of sales.

Any company would rather have 50,000 and a 10% attach ration rather than 40,000 sales and a 30% ratio.  So total software sales is all that matters in the end.

Attach ratios are pointless when trying to predict future sales because those new customers are going to drastically alter your attach rates depending on what part of the audience you reach.  The larger group of people you reach the more it's going to drop.  The ratio will grow when the catalogue grows and good games start reaching discount prices.

In large part your attach ratio is going to a product of the number of console sales you have and whether you just hit your hardcore users or the mainstream.