First: for anyone who thinks it's totally normal for a system that's been out for a year more than its competitors to have an attach rate that's nearly double is wrong. It should be higher, but not that much higher. The 360 clearly has the edge here.
Second: It's interesting that people still obsess over Wii Play. My question woudl really be: how does the Wii remain competitive, when it actually comes with a game? The game that's bundled with the Wii is clearly an important draw for the system. People buy the system for Wii Sports alone. So the fact that it can compete with the PS3 at all surprises me -- you may not like including Wii Sports in the attach calcuations (and I can understand why), but for most people, this basically means they have to buy one less game than they otherwise would, because Wii Sports provides tons of fun.
Third: It will be interesting to see how these attach rates develop over the next three months.
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