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RPG said:
A pack in would be a game which simply comes with every console sold eg Forza 2 and Viva Pinata 2 here in the UK was with every 360 purchased. A bundle obviously is just a popular game which is bundled so that people whom want the game + a console choose it.

There is a HUGE difference between the two.

They sound like the same thing to me. A game included with a console to add extra motivation for purchasing the console.

But apparently there's a HUGE difference between these two things that you just haven't explained.