I like his "put a game in the middle of a bar or mall" theory better. Put it in front of the average Joe, not someone who's hobby is that work. That's why comic books have fallen so hard. They're selling to the geeks, not to the mainstream.
A flashy-first game is awesome when it comes out. A great-first game is awesome forever.
Plus, just for the hell of it: Kelly Brook at the 2008 BAFTAs








