room414 on 11 September 2009
| Rath said: People buy things when perceived value is higher than the price. Simple as that. |
Which for gaming consoles at this point in a generation has been around the $250 - $300 price range. At least for the last 3 generations anyways.
Regardless, the point is the price. You're obviously going to appeal to a much broader audience with a $299 price point as opposed to $399, $499 or $599. The 360 has had a sku at that price since launch the wii has been $250 since launch. The ps3 just arrived there. I think the ps3 getting 5 big weeks like that considering the price compared to the competition is quite impressive.
