Can you read Japanese? What is this on Playstation Japan site?

[Euphoria14]

If you click this link it brings you to this page.

http://www.jp.playstation.com/scej/title/3d/

 

If you keep clicking on the face it eventually lets out a scream and redirects you to one of these (3) pages.

I don't know what they are though seeing as how I can't read Japanese.

http://www.asaka-ind.co.jp/tools/deadstock/pick_01.html
http://www.weblio.jp/content/魔王
http://www2.biglobe.ne.jp/~oni_page/Evolution/s0030.htm