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To look at how many people are buying second PS3's vs. buying net new PS3's I think the software sales are a good indicator...

Software sales were up 16% over the previous week... So, I would say roughly 20% of sales were probably net new PS3's at the very least. Which validates the theory that mostly existing PS3 owners bought a new one...

I was walking through Best Buy and saw the Slim, so I thought why not? And now I am the owner of 3 PS3's (80, 40, and slim)... Count me as a duplicate purchase.