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http://arstechnica.com/gaming/news/2009/08/sony-still-losing-money-with-the-ps3-slim.ars

"If you're just talking about the hardware alone, the quick answer is yes. That makes good headlines, but I don't actually know that that's the true nature of the business that we're all in, whether it's PlayStation, Xbox or the Wii. I think the better indicator is to look at the business as a whole platform, to ask: are you profitable in terms of the hardware, software and peripherals. And the answer to that question is yes on a gross profit level since the last fiscal year."

obvious there are more costs to running a business than just PS3 HW.