| greenmedic88 said: If they only take a price cut as an "emergency tactic" that means any price cut is an open admission that the platform has peaked at best or is in a tailspin decline at worst. Looking at the YoY numbers, it's looking like the latter. Is that really the message they want to send? This is the point at which one has to stop quoting a theory, successful up to this point or not, and start reacting directly to changes in the market rather than ignoring them because "the theory's been working fine so far." There are ways of dropping price on a product without sending the impression it's a panic induced drop to unload excess inventory and hit projections. SCE has done a pretty admirable job of doing this since the PS1 and nobody interpreted their price drops as "panic" but rather passing savings on improved efficiency/reduced hardware production costs directly to the customers. |
It would be an admission that they could not maintain the value of the product. They are going to fight against that by trying to increase the value of the product rather than drop the price to match the fall in value. Animal Crossing and Wii Music were essentially failures, and there was nothing to carry momentum forward into 2009, but fortunately in the games industry there is a way to regain momentum: games.
If it doesn't work, since more system selling games take months/years to make, they may have to do bundling or a price dropbecause there would be little option in the short term. Excitement for the system could otherwise decline even more, the Wii is not yet at the stage where it can be carried by third parties unfortunately.
A game I'm developing with some friends:
www.xnagg.com/zombieasteroids/publish.htm
It is largely a technical exercise but feedback is appreciated.
