If they only take a price cut as an "emergency tactic" that means any price cut is an open admission that the platform has peaked at best or is in a tailspin decline at worst. Looking at the YoY numbers, it's looking like the latter.
Is that really the message they want to send?
This is the point at which one has to stop quoting a theory, successful up to this point or not, and start reacting directly to changes in the market rather than ignoring them because "the theory's been working fine so far."
There are ways of dropping price on a product without sending the impression it's a panic induced drop to unload excess inventory and hit projections. SCE has done a pretty admirable job of doing this since the PS1 and nobody interpreted their price drops as "panic" but rather passing savings on improved efficiency/reduced hardware production costs directly to the customers.
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