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Blu-Ray is pretty irrelevant as to whether SCE can pull initial profits on new buyers of the PS3. I'm not even sure why you brought it up.

The point you may have missed is that if SCE is losing a hypothetical $30 on every PS3 slim sold to an average customer who picks up an extra $50 controller (which costs $10-20 to manufacture at most) and a game or two (at $7 licensing fee per game) just means SCE just made up the losses on that individual console.

Any BDs that new PS3 owners happen to pick up would just be a little extra on the top for Sony in BD licensing fees.