Khuutra said:
That isnt what "disruptive" means, either. Disruptive means that it undercuts traditional values in favor of new ones and thereby gains control of the market through channels that its competitors never considered. The PS2 was not disruptive. It was a logical progression of the PS1. |
Khuutra took the first paragraph, I'll take the second.
The reason that Malstrom generally talks about doom and gloom for Sony and Microsoft is because of how the process of disruption works. It is not a one time event (like the launch of the Wii). Disruption involves a series of steps, starting with a low end innovative product, and slowly moving that product upstream to users who require more performance (the first steps seem to be the Balance Board and Motion Plus). Historically, the disruptive product pushes incumbents out of the market.
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