Price cut as a Blue Ocean strategy?

[Soma]

Sky Render said:
Blue Ocean Strategy has an entire chapter dedicated to getting the right price. I'm not kidding here, it goes on for about 20 or 30 pages on the strategies involved in nailing the mass market price point for your product's value, and the caveats of what that price will entail. The most important point it makes is that price cuts indicate a drop in the value of your product to consumers. You never, ever lower the perceived value of a Blue Ocean product. Only when it has entered into a Red Ocean due to direct competition does that become an issue (at which point smart businesses enter a new Blue Ocean to sidestep the newly created Red Ocean). Instead, you should augment that value if possible. Video game systems conveniently allow for this by way of "killer apps", or genuine system-selling software.

 

That's interesting. So, are bundles a possibility for Nintendo? In some way is like lowering the perceived value of the product, isn't it? Say, $250 for the Wii with New SMB, but once the bundle is over no one will want to pay 250 for the Wii alone.