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I think it definitely means that it was a reactive price cut to the results from September NPD. No one expected their sales to go down in a 5 week month with Lair launching at the tail end of August, and Heavenly Sword dead center in September. In a mall close to where I work, there are two game stores, and one of them STILL shows $599 for the 80gb pack, while the other has $499.

So weird.