What does it matter? Sony does well in PAL, and normally sell as much, if not more than 360. Don't get me wrong...M$ has made massive strides in getting the Xbox brand to parity with the PS brand in PAL...after only one generation, but I don't see the benefit of overemphasizing this point by M$. PS3 might move a bit ahead in the short term, but M$ still has the trump card…the current 360s are 65nm…and cost will be drastically cut with the 45nm…so you might see a $50 cut next year…and then we will see Natal, which could be really big.