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I think that when considering similar prices, parents who want to get a system for kids will choose 360 due to a lower price point and essentiallyt he same library. The arguement for blu-ray and free wifi is really only applicable to adults, as what parent wants to give their kid $25 movies when they can give them the same movies for $10 and they (the kid) will never notice the difference. As for wifi, even as an adult, at the current standards and speeds, I would never use it over a cat 5 cable... anything to avoid the lag monster! Also, from an adults perspective, the actual games I want just simply are not on PS3 (Mass Effect and Halo), and there are no exclusives in my mind that compare otherwise. Using the PS3 as a media hub is a joke IMO, as the Xbox can stream music in game using the Zune services or Media Center Extender services, not to mention the IR port that is only on the 360 sure makes my $100 logitech Harmony remote kick that much more ass. Oh, and netflix FTW. For me, all of the above reasons are much greater than blu-ray and wifi and ps3 exclusives.