Nice article. I agree with majority of what you just wrote.
Sony doesn't advertise the facebook, twitter, etc... because just as MS and their fanbase used to say back in the days of the "Lesbian' and "Gay" controversy where people would have things in their names and/or profiles, "This is a gaming service, not a social network". 
iPhone = Great gaming device. Don't agree? Who cares, because you're wrong.
Currently playing:
Final Fantasy VI (iOS), Final Fantasy: Record Keeper (iOS) & Dragon Quest V (iOS)

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