Didn't they (either Square-Enix or Sony) say at E3 that they were looking into alternatives to the pay-to-play model? I guess they wanted more money instead. I personally think the pay-to -play model creates a barrier for most potential customers. There are alternatives (advertising, optional subscription with extra perks etc.) already mentioned in this thread.
For me, as with all pay-to-play based MMOs, no sale.








