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DKII said:

Bad marketing for the 360 in general, so no one buys the system. Combine that with a severe lack of games that appeal in Japan (BD is about the only one) and it's a wonder that even 3000 buy it each week there.

 I was talking about them marketing blue dragon alot and well, to market a game all you need is a trailer or something, but there is more than BD for the japanese: BD, DOA, Lost Planet, Trusty Bell, Lost Odyssey, Biohazard, DMC, and Infinite Undescovery