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nojustno said:
Yeah overhyping is dangerous, still, they prob made a decent profit.

I'm not so sure about this, in a recent EA interview they stated they needed to sell more than 1.1 million units to break even on their annualized need for speed franchises. If this is true for a game that takes 1 year to make, has a pre-established engine and a relatively small team size how many copies would Killzone 2 have to sell with 4-5 years in the making, working on a new engine and a team of 100+. In the cost you also have to include Voice Actors and marketing budget. Just because ads are bad does not make them cheap.