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Firstly, to suggest that this isn't a reaction to the Wii and to be able to do it with a straight face is quite admirable. Even if Microsoft had this in development before the Wii was released I have a feeling that it may in fact have been meant as a PC control interface rather than specifically for the Xbox 360, but there is no way to know one way or the other.

Secondly hyping it as the second coming is almost a necessity because if Natal doesn't get an initial surge of consumer adoption it is never even going to get off the ground. If it doesn't get an install base why would developers bother making games for it and if it doesn't have good games support it's never going to see widespread adoption.