Grimes on 31 August 2009
I don't think you need to specifically market to casuals. You just need good marketing period. The Gears commercials are a perfect example. They weren't necessarily targeting casuals, but the commercials told a story that anyone could understand. I have read a lot of about Killzone, but I still have no clue what the story is about.
Anyone can guess. It takes no effort to throw out lots of predictions and have some of them be correct. You are not and wiser or better for having your guesses be right. Even a blind man can hit the bullseye.
