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Because 3D mario is too boring to bring continual enjoyment and engagement to people who haven't been playing them for 13 years. 3D platforming tends to be.

The genre isn't that big and never really has been. Have we ever seen a 3D platformer sell over 10 million even with Mario in the title? I like them plenty but that doesn't mean they have ever had great relevance in the market. Compared to any other game in the genre SMG's sales are awesome.

That 3rd Dimension just seems to be a barrier for most people in terms of less fluid feeling control, awkward cameras and time it takes to traverse and discover something interesting or new. I can't blame them as most of the time i feel the same way.