I've always noticed how much MS advertises it's console and it's games in Ireland, often two ads per ad break.
And all I've seen from sony was a single poster in a lonely bus shelter with Killzone 2 written on it.
Also the Wii gets alot of advertising in Ireland. But the most came from MS when the arcade got it's price drop and when Gears of War 2 was coming out. Good marketing drives sales, and MS is good at marketing.








