They really don't need to.
In the eyes of the stock holders, they have already won this generation and they are looking for ways to move software more then anything.
This Christmas they can actually get away without lowering the price because
A) Big games (Wii Fit + , NSMB Wii, will sustain first party cash)
B) Still the cheapest on the market unless you want a barebones X360
C) Third Party games will hopefully thrive such as last Christmas...
Look at how many million Sallers were eeked out by Years end 08
It wouldn't surprise me if they did drop the price to get a last push in huge hardware sales, but right now they aren't competeing with anything but their own sales numbers.
I say its 50 / 50
Predictions For Last Full Week of Sales in 2010)
WII - 80.35 Million
360 - 43.88 Million
PS3 - 41.40 Million
More terrible predictions coming Jan. 2011!!!
