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A sale is a sale. Argueing packins is like argueing that games with advertising don't count because a lot of people don't know about games without advertising. What about 2 for 1 deals? Games that are discounted. Etc.

A games advantages don't matter when it comes down to it. Just sales do. Pack ins do accuraely reflect the number of games sold because they are actually sold.

To not include them would not be accurately reflecting the numbers sold because you wouldn't be counting all of the games sold. All consumption requires is that you purchase something.

Besides, you have the choice of just not buying the system.