Sony Launches £82m Ad Push for PlayStation 3 Across Europe

[tombi123]

Sony spent $100m advertising FFVII, Tekken 2, MGS and a few other games in 1997.

£82m is a lot of money for the whole of Europe. But £6m seems a bit low for the UK. The UK is about 25% of the European market, it should be getting £15-20m of the £82m.