Sardauk said:
I know you like to be a bit agressive with other... My question is (read above) : Is it big for a huge corporation like Sony to investe 82mil in marketing ? Simple no ? Do we have past figures of former marketing campaigns ?
IMO it is quite standard... nothing extraordinary here.. |
Ratchet and Clank: Tools Of Destruction and Uncharted: Drakes Fortune both had a £1m advertising budget in the UK.
Sony spent £4m in a marketing campaign in the first quarter of 2009 (of which £2m was spent on KZ2 alone.)
Nintendo spent $200 million (£122m by todays exchange rate) advertising the Wii within it's first year.
Those were the only ones I could easily find on Google. It would appear as though £82m is quite a significant amount.
