It's pretty massive for the whole of europe.. thats 90 million euros for the whole of europe.. I know for a fact that Nike had campaigns around $100 million but that's for worldwide.. now if they had a good ad agency who works with them.. >_> I wonder if they use 1 agency for the whole of Europe or local agencies.. that could explain the budget.. using more local teams is more expensive but they know their market better.. I haven't heard anything around the office if any other ad/graphic design company have won a huge contract with Sony...
But hey.. it's still Sony.. they had a 2 million pound ad campaign for Killzone 2 in the UK... I still wonder where that money went too.. >_
Face the future.. Gamecenter ID: nikkom_nl (oh no he didn't!!)
