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Sony's PS3 "cost to build" had, as of July 2009, dropped by roughly 70 points since the system launched in 2006. GameSpot's estimates are that it costs Sony around $252.10 per unit (down from original launch cost estimates of $840.35 per unit). If that's roughly accurate--packaging, transportation, and miscellaneous costs notwithstanding--there's every reason to believe the $100 price drop won't snap Sony's back. If the Slim sells well, it should be a bottom-line booster, as opposed to a Pyrrhic sales generator. |
Does this contradict what Kaz said about the PS3 Slim losing money? It would appear so. However, they just have to bitet he bullet on the PS3 HW sales and make bug bucks on SW (and peripherals). Not sure that is a sound business strategy but it's the right thing to do in the current state of things.
It is true that at this 299 price point, the PS3 is an amazing offer and this holiday sales war will be very entertaining!
Elaine: I will never understand people
Jerry: They're the worst.
