Frankly, sales of the 360 have not been terribly impressive this year, not even in the US market. Looking at VGChartz data for Sept 1 to Oct 20, 2007 - the peak of Halomania, during a Wii software drought, and before the PS3's price cut or the release of triple A games like Ratchet - world market share for all home consoles (excluding handhelds, a very different market) by Nintendo, Sony and Microsoft was 37%, 33% and 30%, respectively. US market share during the same period was Microsoft 39%, Nintendo 37%, and Sony 24%.
Run the numbers for all of 2007 to date, and US market share looks like this: Nintendo 38%, Sony 37%, Microsoft 26%. (2007 world market share to date: Nintendo 41%, Sony 40%, Microsoft 19%.)
In its strongest market, with its biggest franchise release, and with a price cut, Microsoft barely outsold Nintendo for one month. That's not exactly hitting the ball out of the park.
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