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NJ5 said:
Xxain said:
JEDE3 said:
lol slime - Sony wasn't losing 100 on the phats. They wont go more on the slims. And NJ5 also said sony would only drop the price 50 dollars this year.

thats what I dont get...they were losing 40 bucks on Phat soooo how are they losing more on something thats cheaper to make???????

Because they decreased the price by $100? 

 

As well as R&D into the new components and the new cost incured in the manufacturing process for the components.

Those cost will be covered quite quickly depending on how well it sells and how much they cost in the first place so it's a short term cost at the moment but still a cost.