The problem is, its not so much Shovelware, as it is games designed for very different audiences. Like the Imagine series - it was never meant for teen males or adults - its aimed at young girls. For some girls, Metroid and Zelda just dont interest them, so a different market has to be catered to.
It is interesting, as the Wii is one of the first consoles in a while that was widely shared by such a diverse audience.
Think of it in terms of music - Your 8 year old sister has a better shot at liking Miley Cyrus than your metal or hip hop mp3s. Just because you dont like it doesnt mean that it doesnt have a market







