If the 10-year plan comes off then it will make 100 million. This is because the PS3 needs to sell very well for it to survive for 10 year. Chances are though that the 10-year plan might limp through to 7 years.
The only way PS3 claims any substantial amount of the casual market is if the wand comes with every PS3 sold, or it comes bundled with a number of the games that support it. The "casual" market isn't going to pay extra to buy a casual peripheral. Wii's advantage is that the wiimote is the main controller, so there's no hurdle for the casual gamer. 360 has an advantage because Natal only has one peripheral. PS3 needs 2 peripherals.
“The fundamental cause of the trouble is that in the modern world the stupid are cocksure while the intelligent are full of doubt.” - Bertrand Russell
"When the power of love overcomes the love of power, the world will know peace."
Jimi Hendrix
