oli2 said:
I am not sure you have understood what this economical strategy trully is. Nothing prevents Nintendo from disrupting itself. In fact, Malstrom predicts that Nintendo have to disrupt itself to survive the Wii ! |
Actually I would argue that the NES was a disruption in that at the time gaming was largely on gaming computers, which were more than was desired by most consumers, they overshot the market with their complexity, the NES was a lower powered product when compared to the gaming computers, but offered a much more accessible gaming experience, as it didn't require all the setup that gaming computers did, not to mention it was a lot cheaper. So i'd say it was more of a low-end disruption than a new-Market disruption.
"Low-end disruption" occurs when the rate at which products improve exceeds the rate at which customers can adopt the new performance. Therefore, at some point the performance of the product overshoots the needs of certain customer segments. At this point, a disruptive technology may enter the market and provide a product which has lower performance than the incumbent but which exceeds the requirements of certain segments, thereby gaining a foothold in the market.
Predictions:Sales of Wii Fit will surpass the combined sales of the Grand Theft Auto franchiseLifetime sales of Wii will surpass the combined sales of the entire Playstation family of consoles by 12/31/2015 Wii hardware sales will surpass the total hardware sales of the PS2 by 12/31/2010 Wii will have 50% marketshare or more by the end of 2008 (I was wrong!! It was a little over 48% only)Wii will surpass 45 Million in lifetime sales by the end of 2008 (I was wrong!! Nintendo Financials showed it fell slightly short of 45 million shipped by end of 2008)Wii will surpass 80 Million in lifetime sales by the end of 2009 (I was wrong!! Wii didn't even get to 70 Million)







